Les Voiles · Lifestyle · Saint-Tropez · Travel ·Sep 22, 2026

Les Voiles, The Poupette Way

The Poupette Way

Saint-Tropez is always a good idea. During Les Voiles, even more so. A week of iconic sails, long lunches, harbor-side apéritifs and that unmistakable energy that takes over the village.

9 AM

Coffee, Croissant, Newness

Start slowly. A café, a walk through town, and something effortless enough for cobblestone streets but polished enough for wherever the morning takes you.

Shop the Morning Look

Mini Dress Alua — Pink Joplin

An easy printed mini, flat sandals and an oversized basket — effortless enough for cobblestone streets, polished enough for wherever the morning takes you.

Discover the Piece

11 AM

Watch the Sails

Head toward the port as the boats take to the water. Les Voiles is at its best from the harbor: spectacular yachts, striped sails and Saint-Tropez in full swing.

Shop the Sailing Look

Bandeau Dress Christine — Blue Padang

Breezy separates, a pareo or an easy day dress — made for sun, sea and a little wind.

Discover the Piece

"Saint-Tropez is always a good idea."

1 PM

Lunch, With Nowhere to Be

The best Saint-Tropez lunches have a way of stretching into the afternoon. Order something fresh, stay for dessert, and don't look at the time.

Shop the Lunch Look

Bandeau Dress Christine — Blue Lazuli

A statement print, bare shoulders — just as good sitting down for lunch as it is walking back through town.

Discover the Piece

5 PM

A Drink at Sénéquier

A Saint-Tropez institution. Take a seat on the red terrace, order a drink and watch the port go by.

Shop the Apéritif Look

Long Dress Kelly — Green Kerylos

This is the moment for one of those dresses that does all the work.

Discover the Piece

6:30 PM — Come Say Bonjour

Before the evening begins, stop by the Poupette St Barth boutique. Discover the latest collection, find your look for the night, or simply come say hello.

Poupette St Barth — Saint-Tropez

8 PM

Golden Hour & Beyond

The boats are back. The light gets softer. Saint-Tropez changes pace. Change the shoes, add a little jewelry, and let the dress take you into the night.