Poupette Giraud founded Poupette St Barth in 1995. “Poupette” (Little Doll) is her teenage nickname, which embodies the DNA of the brand in the body, face and expression of the “*Femme-Enfant”: cute, adorable and fresh.
Poupette St Barth is the love story of a woman and an island in the French West Indies. Poupette arrived on this lost paradise by boat in 1979 and never left. 16 years later, she created her own line of clothing, originally selling through a stylish boutique on the grounds of the famed restaurant “Le Tamarin”. The frangipani flowers from the garden at “Le Tamarin” are the symbol of freshness and are in the company logo still today.
Poupette’s extraordinary feel for color, energy, and movement translate into clothes that are feminine, romantic and playful and her creations quickly became a favorite among St Barth’s elite clients. Numerous celebrities have been photographed in Poupette St Barth.
The brand opened a flagship store in the island’s main town, Gustavia in 2000, followed by a store at the Hotel Le Taiwana on Flamands beach. International distribution followed in the US via luxury specialty retail stores (Scoop, Intermix), in Europe, and in Asia. Today, the brand has become iconic, synonymous with the St Barth lifestyle and French “Joie de Vivre”.
Poupette knows what women want to wear; comfortable and beautifully designed unique pieces, cut from superior fabrics, which make them look and feel their best, while remaining consistent with her philosophy of freedom and her love for St Barth.